Product claims: friend or foe?
Download the free whitepaper in which our expert takes a closer look at the different types of product claims, the legal framework that applies to them, and tips to help you distinguish truthful product claims from false ones.
Pascal Brysse
Product claims?
What are product claims?
‘A claim is any voluntary message, indication, illustration or symbol that creates the impression that a food has a particular characteristic, or that states what effect consuming the food in question has.’
There are different types of claims:
- Nutrition claims
- Health claims
- Beauty claims
- Medical claims
- Quality claims
- Botanical claims
The legal framework for product claims
Many claims are laid down in legislation, with some flexibility in wording, but there are also many claims to which no legal framework or rules apply to date. What is certain is that the principle of fair trading practices must not be forgotten. Misleading the consumer is strictly off limits.
The reliability of product claims
It remains advisable to always look at products with a critical eye. Not everything is always what it seems, and the term “healthy” is currently a major marketing hype that we all fall for from time to time. Next time, be sure to check the back of the pack before putting the product on the counter.
Want to find out more about the types of product claims?
Download the whitepaper!
Want to know whether your claims are legally compliant? Have them checked through our label review.
