The rise of plant-based food
Download the free whitepaper on the rise of plant-based food and the challenges that come with it. Our expert has her say!
Pascal Brysse
Make way for the plant-based revolution
The rise of plant-based food
The preference for natural, simple and flexible diets is driving increased consumption of plant-based ingredients such as fruit, vegetables, seeds and so on. Plant-based alternatives such as meat substitutes, pulses and dairy alternatives are therefore finding their way to both producers and consumers ever more successfully, and thankfully so. The rise of plant-based food is a fact, but there is still a long way to go.
2020: the year of the plant-based revolution
In 2020, we saw unprecedented growth in plant-based innovations (GFI Europe). A number of multinationals jumped on the bandwagon too. Unilever launched a vegan alternative of its famous ice cream, the Magnum Vegan, while Nestlé came up with the KITKAT Vegan, the vegan alternative to the well-known chocolate bar.
The stumbling blocks of plant-based food
In this whitepaper, we discuss four stumbling blocks that mean plant-based food is not yet a given today: accessibility, taste and texture, affordability and clarity.
Download it for free below!
Download the free whitepaper here
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